Pestle Analysis: Safaricom

 Essay about Pestle Analysis: Safaricom

STAND OF CONTENTS

Introduction………………………………………………………………. 2 Company Profile…………………………………………………………... 2 Political Factors…………………………………………………………… several Economic Factors…………………………………………………………. 4 Cultural Factors……………………………………………………………… your five Technological Factors……………………………………………………... 6 Environmental Factors…………………………………………………….. six Legal Factors………………………………………………………………. 7 Conclusion…………………………………………………………………. 8 References………………………………………………………………….. 8

INTRO

PESTEL research stands for Politics, Economic, Sociable, Technological, Environmental and Legal analysis. PESTEL describes a framework of of macro-environmental factors found in the environmental checking component of Strategic Management. PESTEL is a component to external research of doing researching the market and gives a summary of the distinct macroenvironmental factors that the organization has to consider. It is a useful strategic instrument for understanding market progress or decline, business position, potential and direction intended for operations

COM PANY RESEARCH: SAFARICOM LIMITED

ABOUT SAFARICOM LIMITED

Safaricom Limited. Is a mobile network operator with headquarters in Nairobi, Kenya. With an estimated 10 , 000, 000 customers and 1$ Billion dollars in profits, it is, undeniably, Kenya's leading telecommunications firm. Further display of this fact is the recent Initial Community offering of its shares which was the greatest ever in East and Central The african continent. Safaricom's primary revenue producing activity is definitely provision of mobile assistance although it features diversified their product range to add the following; M-Pesa-this is a mobile phone money transfer service which has revolutionized the way in which people execute business in Kenya elizabeth. g. made payments simpler. M-Pesa is a first this sort of service of its kind in the world Roaming-this is a support that allows travellers to continue utilizing their Safaricom series whenever they travel and leisure outside the country, irrespective of whether the Safaricom network is available in the foreign country. To accomplish this, Safaricom works out agreements with mobile operators in individuals countries to facilitate the service. Nevertheless , this support is available at a fee. Safaricom Live-this is actually a service that permits Safaricom clients access the internet from any place in Kenya high is Safaricom coverage. This really is achieved by the use of 3G modems which assure high-speed internet. Multiple Top-up-this is a service which allows sychronizeds top-up of mobile air-time to multiple mobile subscribers. This service targets employers who may want to provide cellular air-time to their employees at the. g. by the end of the month In addition to the previously mentioned, Safaricom also provides service plans i. at the. data storage, data loading e. capital t. c

Examination of Macro‐Environment

The main PESTEL factors of external affect on Safaricom's value are the following:

Personal factors

These are generally factors that are brought about by the prevailing political conditions in the country with the operation. These types of factors are very important to the Safaricom is normally subject to regulations governing the operation of its organization. They take the form of global, countrywide, regional, community and community trends, alterations. events at the. t. c some of these elements include;

a)Legislative Regulations

This refers to laws and regulations that are made that diretly or perhaps indirectly impact the industry or even the company. In Kenya, there have been various laws enacted that attempt to control the telecoms sector in the country. One of these laws and regulations is the Kenya Communications Ammendment Bill 08. This corrected law aims at regulating the telecommunications sector in many ways at the. g. you will find the requirement that most mobile providers register consumers. This is a threat to Safaricom because the government features privileged info and should the data fall into an incorrect hands, it might be used by opponents to skade the company Addititionally there is...